Buyer Journey Framework Resources

Written by
Tony Yang
Buyer Journey



Get Help.

  • Heart of the Customer
    Customer journey mapping consultancy. Learn more about their services here.

  • Structured Empathy
    Operated by solo consultant Brian Walsh. Reach out to him here.

  • DesiredPath
    Solo consultant Kia Puhm who champions an approach called the Intelligent Framework™. Learn more about her services here.

  • Speero
    Formerly known as CXL, Speero is a full service agency that can help with user research. Learn more about them here.
  • RevOptica
    Our B2B buyer journey visualization & analytics tool. Learn more here.
Tony Yang

Tony is a long-time marketer with over 17 years experience in B2B SaaS companies. While he started his marketing career at IBM, for the past 14 years he's been leading marketing and revenue operations at various startups, including Mintigo (acquired by Anaplan), Qordoba (rebranded to, and Conversion Logic (acquired by VideoAmp). He's been recognized as a thought leader and speaker on various topics such as ABM, PLG, marketing ops and revops, growth, and B2B marketing at past events including GTM Summit, FlipMyFunnel and SiriusDecisions. In addition, he is the Head of Growth at Mucker Capital and also serves as a coach and mentor at several startup accelerator programs.


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